Working With An Exhibit Design Agency To Get The Trade Show Booth You Deserve

Let’s talk about your small business.  It is probably a lot more work than you thought it would be, and that is not something that is bad, because let’s face it; if everyone could run a small business without a whole lot of effort, you would find that just about everyone could do it, and that is not a good thing.  Then, of course, there is the fact that your small business will be a whole lot more likely to succeed if you put a lot of effort in, and that if you don’t, you’ll probably end up closing down in something like three years.  But let us talk about how you can make sure your small business will go on, not how easily it is that you can go out and lose your business.

You know, the key to running a small business is getting your product in front of people.  I mean, if you go to a beer section in a Kroger or a Marsh or an Albertson’s or Ralph’s or Food Lion or wherever, and the beer that you make locally is not on the shelf, you’re already in trouble, right?  Well, the key to making sure that people are aware of your product is showing it off, and in some cases, that will mean that you should be working to invest in more advertising of some sort.

Ah, but here is the rub.  You see, for a small business, advertising is a bit of work.  Let’s be honest here, if you are looking to make sure that you can get an effective bit of marketing done, you are going to need to make sure that you are, you know, doing something that will be effective, but the most effective methods of marketing are going to be the most expensive and the most likely to be a lot more complicated.  But what else is there?

expo displaysWell, let’s talk about trade shows, and exhibit design at said trade show. You see, the fact is that if you are looking to find a place where you will be able to show off your goods, there are going to be few places that you can go that will be as likely to have so good an outcome as a trade show.  Here are just a few things that you should consider when going to such a show, or gearing up to go to such a show.

1. Design of your trade show booth.  Let’s be honest here.  If you are looking to make sure that you are going to be able to do a good job at the trade show, you are going to want to figure out what you will be able to do to use your booth to grab attention.  Let’s be honest here, there are going to be tons of people there, and you are going to want to make sure that you are going to be able to make a good impression and grab attention of them.

2.  Design of your display.  The display needs to be well designed.  And let’s be honest, when it all comes down to it, you are going to find that you will end up having to work a lot to make sure that the display will be not only good-looking, but informative and easy to see.

3.  Design the display to be interactive.  Let’s be honest here.  If you are looking to make sure that you will be able to bring in a decent amount of attention, you must make sure that you make the display as interactive as possible.  The best displays are literally showing off the product itself, or an early version, to make sure that people will be able to see how well it will operate. This is a lot more memorable than something like, you know, a poster board.  Consideration for exhibit designs will help you out a whole lot.

4.  Making sure that you are making a decent bit of work when it comes to securing your displays.  Let’s be honest here; people will try to walk off with things at any trade show.  And when it happens, you are going to find that you will be looking to make sure that you can find it.  You know what’s better than that?  Making sure that you will be able to not have them walked off with in the first place.  Ensure that you secure your designs, or ask your exhibit design agency for more

And make sure that you consider what you can do to bring in a lot more profit by working with the people who will be there.

A Trade Show Exhibit Display Might Be Just What the Doctor Ordered

If you’re a small business owner, you know it can be tough at times to keep consistent customers and profits. As long as you’re offering great products and services and you have a decent market, you should stay afloat, but what you really need is a big boost. Imagine what it would be like to finally get ahead and have some breathing room. You might even be able to start thinking about growing as a company. If this is the kind of thing you’re looking for, you might want to start looking for an exhibit design company who can help you set up a great booth for a trade show.

trade show exhibit displayI’m sure you’re familiar with trade shows and conventions. Typically they take place in a wide open space with lots of presenters, vendors, and participants milling around. Chances are, there’s a trade show or convention that’s relevant to your industry. Heck, there are even conventions for insurance sales! The best part about a trade show is that they’ll already have a built in target audience. For example, if you sell lawn & garden equipment, a “Home and Garden” convention (of which there are plenty) would be perfect for you. You may even that covers lawn & garden specifically, even better!

Trades shows are also often full of people expecting to see new products and services, so you won’t have to feel like you’re pitching to them the whole time. Your booth is going to be a focal point, not a disturbance or distraction. Unlike marketing or advertising, which sometimes interrupts, people are actually coming to a trade show to see what you’ve got to offer. Now all you’ve got to do is ensure you’ve got one of the best convention displays around.

Building a display booth that looks great and also has fantastic function isn’t as simple as it might seem. There are plenty of people who show up to a convention or trade show with nothing more than a fold out table, a few chairs, and a hastily put-together banner. You don’t want to be one of them. You’ll have much better luck if you design and build a booth that grabs people’s attention. And that’s where your experiential design agency comes in. They should be able to help you plan and produce something that inspires and draws a crowd.

Looks are important, but they aren’t the only thing that matters. Ideally you’re going to have lots of people in and around your trade show display, so you need to plan accordingly. It has to function well and be easier to maneuver in. If things become to congested and people can’t see the features they’re most interested in, they’ll abandon the whole thing. You want to make sure there’s plenty of space within your exhibit and that things are set up so that people aren’t getting in each other’s way.

Another area of concern when you’re at a convention is security. If you’re trying to demonstrate products it’s possible that you may have some prototypes or working examples along with you. It’s not all that uncommon for these types of things to walk away from trade shows. However, you merely need to take a few precautions to keep your exhibit safe. It might be a good idea to have a person in charge of security keeping an eye on things. Also, have your team supervise people as they explore your exhibit without being overbearing.

Be ready to answer questions while you’re at the show, too. If you’re drawing interest, people are going to have questions. No matter how well your exhibit display explain thing, it’s going to happen. You need to ensure that you and your team are ready to answer quickly, or find an answer if it’s a true stumper. Get the entire team you’re taking along with for a rehearsal and try a dry run with friends and family. This will help get everyone on the same page.

Finally, you’re going to need to make sure you keep people interested in your display booth. Again, if it’s just a table with some fliers, most people are going to walk by without even noticing. If you’ve got a flashy display that grabs attention but you don’t follow through with interactive things for people to do, you’ll still lose out. Make it sure, people want to be hands on so let them check out your products right then and there. You don’t just want to talk about your products to people, show them!

You should already be looking around for an agency to help you out with the next trade show in town. If you play your cards right, this can be a huge success for you.

How A Trade Show Booth Will Be Able To Help You Out With Profit

I would like you to, if you would be so kind, follow me along this hypothetical that I am about to suggest.  I would like you to listen to me when I say a few things, and I would, even more, like you to listen with me as I suggest a hypothetical business you run.  Now, to be sure, the things that I say will be able to have some very real results outside of the simple hypothetical I am about to weave for you, this is just me making a point.  Anyhow, let us delve in.

Let us say that you are running a brewery.  They are, after all, becoming a more and more common (and a more and more successful) enterprise for people to engage in, and why not?  The truth is that when it comes to ways that you will be able to bring in profit, you will find that there are few things that will bring in so large (and so steady) a profit as the sale of beer, especially if you can make a decent brew, and that being the case, you may be well off to open said brewery, right?

So, this being the case, what can you do to be able to bring in a whole lot more profit when it comes to your beer.  You have to basically spread the word about them, spread the word about what they can do for the people, about how delicious they are and things like that.  You need to make it clear that not only is your beer decent, but that it is amazing, the king of beers (I mean, I know that Budweiser has claimed that title, but let’s be honest here; there is no way that they are the king of beers.  Not even close).

So how do you get the word out about how great your beer is and what it can do for people?  How do you better show people that the beer is delicious and that it will be a great way for you to get your intoxicants?  Why, you advertise in one way or another, of course.  And the way that you get it into more bars and more businesses, that is to go out and to get a trade show booth and to show it off.  Here are just a few things that you will be able to get from such a trade show and from your attendance at one.

1.  A crowd

You know, I’m a beer drinker and occasional award-winning brewer.  And let me tell you something; there is ALWAYS a  crowd for free beer.  But that doesn’t mean that the people coming to your trade show displays if you’re, say, giving out a sample for a quarter in a Kroger’s somewhere, that they are the right crowd for the whole thing.

2.  An interested group to pitch too

expo displaysIf you’re at a trade show being attended by experts in the field, though, you are not going to be just dealing with trying to sell a six-pack here and there to drunks.  You are going to be looking to sell to people who are going to understand your beer, and maybe even what it has to offer, and this being the case, there is another advantage…

3.  A chance to have your beer tasted by experts

Everyone wants to think their beer is good.  You just spent a whole lot of time and a whole lot of money making it, more likely than not, after all.  And the fact is that at the right trade show, you will find that you are running into people who will actually know beer.  They may be able to give you some advice, if your beer is not doing all that well, if your beer isn’t popular or selling like you think it should be, on how to change the brew to do a bit better.

4.  A chance to make big sales

You know, the best thing for a beer (or anything like that, really) is to get somewhere where it can be seen by the general public, and that means into bars and onto shelves.  And guess what?  That’s something that a trade show booth can do for you. A trade show booth designer may well be able to bring in a whole lot more attention to your product just by helping you catch the eye of a buyer for a business like Kroger that is looking to fill some shelf space and offer a bit more of a craft beer experience to their customers.

A Smart Investment In The Help Of An Exhibit Design Agency

Let’s be honest.  Running a small business is something new and exciting thing for a lot of people.  And the fact is that for a lot of people who make a foray into doing just that, you are going to find that you will be forced to make sure that you understand a few things.  The most important of those things is that you find profit and you maintain the profit coming in.  The fact is that you cannot stand too many quarters with no profit. You’re not a bigger corporation that has had years of success and will be able to live on its laurels and to be able to live on the money that you have made on other product lines.  you are likely to have to find profit immediately.

But how can your business do that?  Let’s be honest; a lot of small businesses, including your business, more likely than not, will not be able to afford to invest in advertising very much.  There’s a lot of money involved in such an investment, and you will not ha e a lot of money just sitting around to be able to do these things.  You are going to have to figure something else out, and I don’t know what that something else could possibly be.  No, wait; I have a suggestion.

You see, when it all comes down to it, you are going to find that you will not be able to afford the advertising, in most cases, that will be most effective to reach the general populace.  But what about reaching the people who are running the businesses that could sell your goods?  You might find more value and profit in investing in the help of a business that will be able to put you in touch with customers and that will be able to put your products in front of them in a store than you would by advertising your goods directly to the customer and hoping that they’ll be willing to order them from you directly on your website or something like that.  And that means you’ll be needing to go to a trade show and show off your goods. And that, of course, will require the help of a good exhibit design agency.  Here are just a few things that they will be able to do to help you with the design of the exhibits for your trade show booth or booths.

1.  Make it interesting

The first thing that they will be able to do, and the thing that you should most expect them to do, is to make sure that your trade show booth and its displays will be interesting.  I have been to a trade show (I have been to a few, actually, for a few different markets), and I can tell you this much; there is nothing to be seen there that is not flashy.  There is also no small amount of people they’re competing for the money and the sales that they are all looking  to be able to find.  This all being the case, if you get a chance to put together an exhibit design that will allow you to show off your goods in a flashy way, that seems like a good way to go to me.

2.  Make it informative

Next up, once your exhibit designs and displays and what have you do a good job of catching the attention of the people you’re dealing with and trying to sell to, it is time to make sure that you are going to be able to sell to them.  And that means that they have to understand that product to some extent, and that, of course, means that you are going to need to ensure that you will be able to explain to them, in some coherent way, what it is that your product does and why it is that they should want to pay money for it. Being able to make that jump and to inform them about what it is that your product will be able to do for them, that will help you out a whole lot when it comes to making sure that people will be interested in purchasing.

trade show exhibit display3.  Help you make it secure

Finally, you have to make sure that your booth, and your exhibits in particular, are not going to be able to be removed without authorization.  At almost every trade show, things go missing.  Happens all the time.  And when it happens, you are going to want to make sure that it is not your display that has gone missing.,  There are a lot of simple things that you can do to make sure that your trade show booth won’t end up having things go missing; take advantage of one of them to ensure you don’t end up out in the cold.

And make sure, among all else, that you are ready to sell when you go to the trade show.

Exhibit Design And Making Sure Your Small Business Utilizes it Effectively

Running a small business requires a lot of work and a lot of effort, and most importantly, it involves a whole lot of risk.  In fact, the amount of risk involved in running a small business is so immense that many people, when their business goes under, end up with less than they started with, and I have personally known more than one person that has had their business go upside down and they have ended up with nothing or less.  Not the best way to go, but it is something that happens, and it is something worth mentioning.

But the fact is that opening your doors and being able to do business with the public in the first place, it will require that you spend a lot of time and a lot of money to be able to get to that point.  I mean, first you will have to go and find a premise to actually be able to open your business.  Then you will have to figure out a way to protect your business and the products that you are making.  If you are making something that is capable of being legally patented, you are going to have to make sure that you will go out and be able to actually get a patent for it.  Sure, you don’t technically ‘have’ to do this, but let’s be honest here; if you don’t, someone bigger than you will begin to make your product, and they will make it better or they will make it cheaper, and that will lead to you going out of business and having no recourse.  Trust me, this has happened before in the US, and it will happen again (hell, Thomas Edison, the ‘Wizard of Menlo Park’, was not a great thinker, but a patent troll who beat people to the patent office repeatedly in order to capitalize on their hard work.  Get a patent, man, that’s the point, or someone else might become the Edison of our age and you’ll be left with nothing like Nikola Tesla, and people won’t know that you did something that could have changed our world for hundreds of years).

But when it comes to you being able to compete in the realm of advertising, you are probably not going to be able to compete very well.  Let’s face it; if you don’t find a way to be able to do the work of advertising and to spread the word about what you have to offer, you are going to never see any sales, and if you don’t see any sales, then you go under, and then you run the risk of ending up broke like the people I mentioned earlier. So what do you do?

Well, you probably cannot pay for advertising like one would normally suggest.  But what you can do is go to a trade show booth in order to be able to show off the goods you have.  Here are just a few things that you can get with a well made exhibit design at just such a trade show.

1.  Exposure to a crowd

When it comes to making sales, every single person that you talk to creates a possible sale, either to that person or just by them talking about what you have to offer.  The ability to show off your new idea(s) to a crowd just makes it all the easier to get more sales more swiftly. And intelligent exhibit designs will help to explain the usefulness of what you’ve designed.

trade show exhibit displays2.  A crowd that is likely to be interested

Most trade shows aren’t open to the public, and the ones that are charge the people who are in the public for their entry to the show. All this being the case, it means that people that come there are likely to be interested in the things being showed at the trade show, instead of people who may be more or less ambivalent to it.  Trust me, if you are looking for an interested crowd, here is the place for you to be, and your local exhibit designers will tell you the same.

3.  Chance for large sales

A lot of businesses get made when they get that one large client, and those clients, quite often, can be found at these trade shows. One of those sales may be able to change your life for the better, so make sure your trade show booth speaks well of your goods and what you have to offer in general.

Most importantly, come to the trade show ready to sell your product, and hopefully you will have some success and find some profit in the long run.

Putting Your Best Foot Forward With Exhibit Design

As a business person, you understand that in order to be successful, you need to have as much exposure as possible. You need the industry you are in to know who you are and understand what you can do; this way, you can draw in clients. Of course, there are many different strategies available to you in order to gain this exposure and making your company successful. However,  not all of these strategies are feasible for you, nor are they viable for the industry you are in. You want to be sure that the type of advertising and marketing you use attracts the kinds of customers you need. You do not want to be screaming in to a huge crowd when only a few of the people there actually care about your message; that is simply a waste of resources. You need to find a time where the people who will be interested in your product are all together and give them your message. A trade show is a fantastic place for this, as those who attend are looking for exactly your type of company; you can be sure you are using your resources efficiently and getting the exposure you need. Of course, you still need to make sure that you are design your message to be a successful one. Creative exhibit design is the key to this.

When you attend a trade show, you need to consider both the audience and the environment. There is a wide range of trade show booth designs to choose from. They can range from the simple table with card and logos spread out on it to a large tent with a virtual show going on inside, that utilizes all the senses visitors have.  Your display should reflect your company’s personality, but you also need to make sure you are taking actions to draw in people, something that will get them interested in walking over to your booth. Sometimes, you can do something as easy as a raffle, drawing, or a game for prizes. In other cases, you might need to catch the eye passers-by. You can do this by having a display that is top-tier, something that will grab everyone’s attention. 

Trade shows are incredibly important, especially for businesses in niche industries. They allow companies to gather potential customers in one place, people who have shown up specifically because they are already interested.  They also act as a way to see what your competitors are doing, and what is and isn’t working. Remember, in the world of business, information is incredibly valuable; you can gather plenty of it at trade shows. Another important aspect of business is building relationships, and this is another thing trade shows are perfect for. Because you are already interacting with people in your industry, including customers, competitors and suppliers, you have a chance to create meaningful relationships. You can show them who you are as a company.

Of course, to do all of this, you need to have a booth that draws people in. This is where trade show display design firms come in. They are experts in creating trade show displays that properly draw people in. You can work with them to create something that is perfect representation of your company; in fact, your input is imperative when working with a trade show display design firm.

There are many different decisions you need to make before you finalize a trade show display design. First, you have to decide on a budget. Of course, how much you are willing and able to spend will have a significant impact on what your display looks like. This should be one of the first things you discuss when meet with a prospective design firm. There are many other things to consider when hiring a design firm, however. You want to make sure that you are selecting an agency that is experienced in your filled, so they will know what your target market wants, needs and expects. Do your research beforehand; check out their website, examining their portfolio. Make sure the booths they design fit with what you and your company are looking for. Remember, trade shows are a great place to connect with your customers, but they are also filled with you competitors.

When you go to a trade show, you want to put your best foot forward. You need to reach out and grab your prospective customers. A great way to do that is by focusing on making your exhibit one that draws people in.

Investment In Exhibit Design For Your Small Business

You know, when you are running a small business, it is up to you to find a profit.  The fact is that in order to be able to do so, you are going to have to do something, though, something that will allow you to stand out, or that will help you to stand out a little bit more than you are currently standing out as a business.

Of course, to make a profit, there is a process, more or less.  First off, you have to be sure that you are offering something that has some value.  I mean to say that the thing you are offering for sale, it has to be something that people will be willing to spend their money on (or else, if that fails, it has to be something that people are going to be forced to buy, by their government, as part of the conditions of existing.  For example, in the US, we now have to, no matter what we like, pay for the privilege of having health insurance, rather than being able to pay our doctors or hospitals in cash, which used to give us a greatly reduced price).

Next, what you are offering has to be competitively priced. What I mean is that you cannot demand a huge price for something that is not worth it (I mean, you can, you just won’t end up with people buying it, because no one cares that much to pay more for something then they should have to, outside certain people who are obsessed with making sure that they over pay for ‘status symbols’.  The fact is that for a lot of people, you are going to be seeing that they are more about finding a good deal and making sure that they do not end up losing a ton of money and whatnot when they purchase something, so they are going to be looking for a deal, not for the most expensive thing that they can find.

Finally, your product has to be able to reach the people where they go shopping, and it is on that topic that I would like to elucidate today.  You see, the fact is that for a lot of businesses, it is best to go to a trade show and bring your own displays and set up your very own trade show booth in order to be able to , perhaps, bring in a lot more money. Here are just a few things, a few considerations, that you should make when you are going to be going out to figure out what you can do to ensure that you will have a good result at the trade show.

1.  Design a booth that grabs attention

Ah yes, the first step.  To begin with, you must make a booth, a trade show booth that will be able to, from all the way across the trade show, make it possible for you to grab the attention of the customers.  The best way to make sure that you can do this is to begin by designing a trade show  booth that is modeled to pander to the crowd that you expect that you will be running into at the show itself.

2.  Design an exhibit design that sells the brand

The next thing you must do is do something, anything, to make sure your exhibit designs are exciting and that they are informative.  I don’t really care that it is that you have to do, but if you do not manage to grab the attention of the consumer with your trade show exhibits, you are basically wasting your time and your money at this point.

trade show exhibit design3.  Design a booth that makes it easy to access the exhibit designs

So, the whole point of your booth, as I said, is to facilitate the travel to your exhibit.  The fact is that when it all comes down to it, you must do something, anything, to make sure that as many people as humanly possible will be able to see such display.  The more people who see it, the more money you are going to make, the more sales that you will find possible.

4.  Ensure nothing walks off

From time to time you will find that, at a trade show, things walk off.  And by things, I mean things that are important to you and to being able to run your booth.  The fact is that in a lot of situations, this will happen, and in a lot of situations, it is going to be a bad deal and a very real hassle.  Do something, anything that you can to secure the displays and to make sure it is not your stuff that walks off.  Or else you can be in a lot of trouble in the long run.

The point is that whatever you do, you should be sure that you follow these rules to making sure that you can get the most out of your lovely time at the trade show.

What You Can Do With Exhibit Displays To Make Money

So, if you are running a small business, you are basically spending a whole lot of time and a whole lot of money on making sure that you can do one thing; find a profit.  The fact of the matter is that you are going to be doing the same thing, too, working hard to try and find a profit that will be able to help you to stay alive, and that means you are going to have your work cut out for you.

exhibit displaysThe fact is that when it all comes down to it, you are going to find that you have to do a few things to find a profit, and it is easier to talk about them than to actually DO them, but knowing them is the beginning step here. So, step one to being able to find yourself a profit, that step is to make sure that you are going to be able to offer a product that people actually want.  Do you think there is a huge amount of demand from the people who are looking for kale flavored toothpaste?  Doubt it!  This being the case, sure, you can make said kale flavored toothpaste, and you will then end up going under (and you have that coming to you, too.  Seriously, what kind of weirdo thinks of things like kale flavored toothpaste while sober, I just don’t even understand), and then your kale flavored toothpaste will be off the market and we will be thankful for it and you will be sitting somewhere completely covered in debt link a blanket.

Next up, you need to make sure that you are offering something at a competitive price.  The fact is that if you are making toothpaste, and everyone else is making toothpaste that is costing about seven bucks a tube or so, you are going to need to make sure that you hit somewhere in that area with your toothpaste, not that your toothpaste is costing something like fourteen a tube and then an additional shipping and handling (because if you think any store is going to want to carry your kale flavored toothpaste, you must live in Denver with all that legal weed, because no.  Just no).  That is you basically pricing yourself entirely out of the market, and that is going to mean that you end up going under, again, because no one is willing to pay a premium price for a weird product.

Then, of course, you have the fact that you need to spread the word about your product and where it can be purchased or picked up, and that is where you are going to find that you are looking into ideas like the use of exhibit booths to bring in a lot of money and what have you.  Yes, trade shows can help you to find a lot more money, and as that is the case, designing your own exhibit booth is very important.  But if you don’t know what you’re doing, hire someone who will be able to help you out with the following considerations.

1.  Designing a booth that grabs attention

The first thing that you need to do is to make sure that you are going to be able to design a booth that grabs the attention of the people in attendance.  And when I say grabs attention, what I really mean is that it needs to be able to grab attention from all the way across the crowded trade show.  If you can do that with your exhibit booth design, you are a lot better off already.

2.  Design a display that sells the product

So, when it comes to being time to show off your product, it is the exhibit displays that you have brought along that are doing all the work.  The exhibit displays must sell the customer on the idea, and they need to do so quickly as well.  Keep this in mind, you only have a little bit of time to sell someone on the idea of whatever it is that you have to offer.

3.  Design a booth that facilitates people being able to see your display

So, the display is really the whole point.  The booth is the bait that gets people to the display, and the display is the bait that gets you sales.  This being the case, the booth needs to also make sure that it makes it as easy as possible for as many people as possible to see your display.

4.  Secure all the display pieces

I’m not harping on this, but people steal stuff at trade shows.  The point is that you don’t want them to steal YOUR stuff, if nothing else.


Why You Can Benefit From A Trade Show Booth Design Company

When you are running your own small business, you are going to find that you end up spending a whole lot more money than you would normally think of when it comes to the idea of running a business.  The fact is that for a lot of businesses, you have to spend a lot of money to get the things that you need.  For example, if you are running a small business, you are going to have to hire in a lot of help, and to do that you must spend money.  For example, if you are going to be looking to run pretty much every business, you are going to want to invest in the help of a law firm (yeah, yeah, I know, you don’t end up thinking that you have to worry about that kind of thing, but the reality is that you are going to get sued.  It is going to happen.  And when it does happen, if you do not have the right help and the right company and the right representation, you can end up in the lurch.  Plus, for a small business or for an individual, you will find that investing in the help of a lawyer and keeping them on retainer will help you out when you just have a quick question about whatever it is that you want to know, and that can be something that you should be happy to look into).  You will also want to hire an accounting firm (seriously, another one of those things that you should not try to argue about, either.  When it all comes down to it, there are few things that can be harder for you than trying to run a business and having to keep track of the accounting and then trying to figure out the IRS tax code to go together with it.  Seriously, you need to invest in making sure that you get the help of an accountant).

But what about investing in help with spreading the word about what you have to offer?  That is what I am here to talk to you about today.  The fact is that you are going to want to make sure that you are doing something to reach out to the people that you want to be buying your products, and a great place to start is by investing in a trade show booth, but to invest in that booth, you are going to need to invest in the help of a trade show booth design company to help you design said booth (hard to believe, I know).  Here are just a few reasons to invest in their help, a few ways that they can help you to bring in a lot more money and a lot more sales.

1.  Get help with designing an appropriate trade show booth

To begin with, when you are looking to design a trade show booth, you are going to have to figure out how to best make sure that you can bring in the attention.  The fact of the matter is that if you don’t do the work of making sure that you are putting together a trade show booth that will speak to the crowd you anticipate, you may find the whole experience to be pretty much a waste of your time (and money).

exhibit designs2.  Get help with designing a display to be seen

When it comes to making your design, you need to keep a few things in mind.  It needs to be designed for  the people you expect to see, as does your booth (crazy talk, right?).  It needs to be designed to make sure that you are going to be able to communicate with the crowd that you are looking to encounter, and that they will enjoy it (and care about what it has to say, too).

3. Get help with securing the whole thing

When it comes to the trade show exhibit, there is something that is often ignored or forgotten; the need to secure it. Seriously, most of the time, people don’t consider the fact that if you don’t secure your trade show booth, you are going to have people stealing from it.  This is just one of those things that happens from time to time, and if you don’t consider what you can do to prevent it, you can be in a bad way and find yourself regretting not paying attention to what you could have done to prevent displays and prototypes from walking off.

So, if you are looking to bring in a lot more money, it is about time that you consider what it is that your local professional trade show design firm can do.  Trust me, you will be a lot better off in the long run for having done so, and you will be able to sell a lot more units of whatever it is that you make or offer.

Trade Show Booth Design And Bringing In A Ton Of Money With It

You know what a trade show is?  Seriously, I would hope so, because otherwise how you ended up on this page and this post is a real mystery to me.  But for those of you who may need to know a little bit about what I’m talking about, I would like to point out that trade shows are extremely important.

Basically, a trade show is something that a business will do to show off what it currently has to offer to the market. It is also showing off (the industry, that is) what they are going to be able to offer the market in the near future as well.  So, for example, if I am running a company that makes firearms for the military, and this is a trade show open only to the industry and to the people who are buying from us (that would be militaries of allied nations, the US military, and maybe a few private military companies like Blackwater and a few police departments), I will be showing not only what I have to offer already that they can place an order for right now and have within the next month or two, but also information, mock-ups, and in some cases even prototypes of the things that I will be offering in the near future.  As this is the case, you should absolutely believe that you are going to be basically advertising the things that you have to offer, and it is very much up to you and your trade show booth to sell the things that you have brought to the people who are around, the people who have come to see the show.  And this is why it is so very important to invest in exhibit design.

Do you think that every single thing that you see on the shelves is the best product that was ever made to fit that particular need?  Unlikely! No, the thing s that you are seeing, they are the ones that were most popular and best advertised, and as this is the case, it is about time that you look into what you can do to make sure you are advertising the best that you possibly can. As this is the case, you need to begin to make sure that you are going to be starting your advertising off right, and that means investing in the help of a trade show booth designer.  Here are just three ways that they are going to be able to help you out a whole lot.

1.  Design

trade show booth designThis is something that changes depending on what you sell and where you are selling it.  For example, if you are selling something that is geared more toward scientists, or if you are at a scientific expo that has a sales component, you are going to want to have a much more subdued design.  If you’re at something like an E3 (basically the kind of thing that is the biggest gaming expo in the United States), then you can absolutely get a trade show booth design that is a lot flashier and a lot more fun.  This being the case, your design will be very important.

2.  Making it accessible

When you have a trade show booth you have something that you are trying to show people.  No matter what it is that you are showing off, you probably have something that you think is your ‘flagship’ item, and that is what you want people seeing.  That would mean that you need to make sure people see it, and believe it or not, what you do with the space that you have on the trade show floor is going to impact how many people see it.  If you set up the booth well, you’ll have a great way to interact, and if you fail to do so, you’ll find that you have a lot harder time bringing in enough people to see what you have to offer.  Lines can kill your advertising.

3.  Making it secure

Yeah, no one wants to think about this, but the fact is that at some shows, people take things.  There are things it’s okay to take, like your free stuff, the ‘swag’ that shows up at all such shows, but for other people, you are going to find that you need to make sure that people aren’t walking off with the things that you’ve made to show off, things like prototypes.  That can happen, believe me.

Above all, be sure that you put a lot of thought into what you are doing when you got to a trade show.  Trust me, it can help you out a whole lot, and a good trade show will help you out with generating buzz and money.

Trade Show Booths And Your Business

Trade shows are important events in pretty much any industry, and if you, and your business, aren’t represented in them, showing up with your own trade show booth and your own trade show displays, you’re really missing out on a lot.  To say nothing of all the money that you are missing out on, you are missing out on a lot of fun. Again, if you haven’t gone to a trade show, you probably aren’t going to be aware of this, but the trade shows that you can go to, they tend to be in the kind of places where you are going to want to vacation under normal circumstances.  For a lot of people, this means that, during the day, you’re going to be working hard and showing off your various trade show displays, but at night, you’re going to be handing out with people in your industry, networking, and getting drinks in cities like New York City, Boston, Chicago, and states like Florida, Hawaii, and California (in other words, all the happenin’ cities where there is plenty to do at night).

Of course, don’t let the fun and drinks distract you from the fact that you can do a lot of business at a trade show.  I mean, there are going to be people from the industry there, even at the ones that are industry only (or, rather, especially at the industry only events), but there will also be people from outside the industry, the people who are looking to order whatever it is that you have to offer, things like that.  Going to a trade show with a decent trade show booth means that, even in a sea of competing trade show booths you are going to be able to bring in more business and to make sure that people are going to want to interact with you on a professional level, even if they aren’t making purchases right when they see what you have to offer ( a lot of business is done not right away, but on a delayed basis, which means that you might not see a huge growth in sales right away, but that doesn’t mean that it was a waste of time).  If you would like to be sure to take advantage of the situation, and the chance to profit, you should consider doing so by making your own trade show booth, where you can offer people the following.

convention displays1.  Display

The first thing that you need to offer, and the biggest one, really, is the actual trade show display.  I mean, this is what people have come to your booth to see, a display of whatever it is that you have to offer the industry.  However, when designing your display, you need to make sure that you have the crowd in mind.  You should also remember that, when it comes to making a good first  impression, you are going to want to make sure that you have something interactive, something that they can experience.

2.  Literature

Now, the experience, and your booth, the trade show exhibit display, those are to grab the attention of the crowd, but once you have it, you need to inform them, and you do that with literature.  Pamphlets, brochures, things like that, those are going to be the kind of thing that you can rely on to make sure that people remember what it is that they saw.  Also, let’s face it, there isn’t a lot of likelihood that people are just going to remember specifics and specs of your product over the long term, so a pamphlet or something similar is a great way to keep people informed.

3.  SWAG

SWAG doesn’t mean swag like the kids are using it today, but rather ‘stuff’ we all get.  It’s the free crap, for lack of a better word, that people are going to be giving away throughout the trade show.  There are going to be tons of different items, but the thing that they have in common, beside the fact that they’re all free, is that they are all branded with either a corporate logo, a business logo, or a product line logo (for example, Fanta isn’t a company, but it is a product line). Giving out stuff with your logo on it is a great way to make sure that you will be able to remind people who you are (and maybe what you have to offer).

This being the case, you should be sure you have all these things when you go to a trade show.  Doing so will increase the likelihood that you get a sale out of the whole thing.

Trade Show Displays And Spreading The Word About Your Business

If you have never been to a trade show, you are truly missing out on a great experience.  To begin with, if I may be less than professional and a bit more honest for a moment here, a trade show is the best place to go where you can blend business and pleasure together.  You see, many of these trade shows are held someplace that, under normal circumstances, one would want to go on vacation, meaning that you will be able to spend your day out and about, looking through the various businesses, checking out a trade show booth or two (or more, I mean that’s all up to you, you work as much as you want, I’m not here to judge) and the rest of  the time you can spend exploring and hanging out in locales like Boston, Chicago, pretty much everywhere in California and Hawaii, and even places like Cancun, Miami Keys, or even New York City (not a place I would personally go to a vacation at, but who am I to judge where people want to take a vacation at?  That’s on you, man). Of course, these rare really just perks of going to a trade show, and not so much something that is central to them (debatable).

exhibition displaysThe real benefit to going to a trade show is the networking and the ability to spread the word about what it is that you have to offer to the industry, and to your customers and the people who the industry services.  You can inform them in a couple of ways, but the important thing is that you tell them about what you have to offer them (I mean, in general, they don’t really care about what you have to offer to the industry, only what it is that you have to offer to them).  How would you do this?  Why, with some beautifully made trade show displays, of course.

Of course, if you are going to decide to build your own trade show booth and trade show display, you should consider a few things.  Here are just some of the things that you should put some thought into before embarking on a trade show display of your own.

1.  The crowd that you will be presenting to

The first thing that you really need to be considering are the people that you are going to be interacting with.  You have to be sure to tailor your message to the crowd.  It wouldn’t be worthwhile, for example, to spend a lot of money on making something, a display, that would talk about the specs of your product, and the technical aspects of it, if you are talking to people who aren’t industry insiders, but rather the people who are just from the general public who came to see your trade show.  On the other hand, giving a simplistic explanation of what your product does to people who are highly invested in your industry and who understand what you are talking about isn’t likely to end well for you, but it may end up offending the people who have to listen to it (they may consider it patronizing and whatnot).

2.  Accessibility

Once you’ve gotten a decent display designed, keeping your crowd in mind, now you have to make sure that people can actually see the display.  It does you no good if you have the world’s most beautiful and informative display and nobody is able to see it.  This could mean designing your trade show booth displays in a why that you optimize flow through the booth so that more people can see it, or it can have to do with the way you display your products, but just remember; the more people who see your product, the more buzz you can generate.

3.  Security

Although most people don’t consider this, yes, there is theft at trade shows from time to time.  For the most part, it is stupid things, like the free swag that you have brought with the express idea of giving it out, but in other cases it can be things like early builds of your product or what have you.  If these things get stolen, it can make it a lot harder for you, and it can actually aid your competition, especially if they’re the ones doing the stealing.

So, if you are considering going to a trade show and showing off your wares, you should absolutely keep these things in mind.  If you do so, you could wind up making a fair amount of money.

The Quest For The Perfect Trade Show Booth

Have you ever been fortunate enough to go and see a trade show?  Have you gone to, say, one of the public ones, like E3 (electronic gaming expo, the kind of thing where they show off the video games they expect to be releasing in the United States over the next few fiscal quarters, as well as things that they hope to bring to the States for sale soon), or NAMM, a musician show (mostly guitars), or something similar?  Maybe you work in a business where you do the work of going to see the trade shows yourself, trying to figure out, perhaps, what it is that you may be buying for your business in the near future and the like.

convention displaysIf you have been, you will see all sorts of displays, carefully crafted, for the people and the crowd, as well as for the market, that they will be displayed in. Some trade shows are open to the public, and this being the case, they are going to have many a trade show booth designed to be inviting, exciting, and attention grabbing.  If, on the other hand, we’re talking about a trade show for people who are inside the industry, or who are going to be financially involved in the industry or reliant on it in some way for their livelihood, then we are going to be seeing, at their private trade shows, booths that are a lot less flashy, but no less informative (in fact, when industry insiders are your main target, you can be far more informative, because you can explain things in depth, or you can use the lingo of your trade, and they are going to be much more likely to understand it, which you can use to your advantage). The booths that you make in order to show your product off, for many people, are going to be the first experience that they have with your company, or with your business, and this being the case, you should invest some money in making sure that, for the people who are looking to buy from you, or will be interested in your product whenever it does hit the shelves, it’s a good one.

A good trade show display is essential in bringing in more money and more sales in the long run, too.  You can’t just release a product out into the world without information, treating it as if it was already a full-grown product line that you could leave out there and expect people to see and say ‘oh yes, I’ve heard of this before, or rather, one of the earlier products in the line’.  You have to market effectively for the product, and to spread the word about its availability.  If you to fail to do so, you launch the product and you make pretty much nothing on it, and that’s one of the worst things that can happen to you, really, when it comes to your business.  You need to be bringing in money constantly, including, yes, money from sales, and the trade show booth that you show off is going to be the best way to do it early on.

Then, of course, there’s the fact that people want to see a product working (don’t believe me?  Watch those terrible made for TV ads.  You may notice that they show the product working, because it makes it more attractive to the prospective buyer, and it also makes it a lot more likely that people will see some utility in the product).  The best place to do so (and to do so in a controlled environment) is at a trade show, with the use of your trade show booths.  Not only does it give you a chance to spread the word about what you have to offer throughout whatever market it is that you are a part of, but it also gives you a chance to do so in a setting where people will understand the significance of whatever you have to offer (or if it isn’t significant.  Sometimes, the things you make just aren’t that important.  It happens).  The downside of this is that if you fail to deliver on what you said you were going to offer, you’re going to be in a lot of trouble, because your own industry will know what should be going on.

How you present your business and your products to the public does matter, so you should invest in a decent trade show experience no matter what you do and who you are.  Investing in your trade show booth is a good way to start.

4 Things To Remember Concerning Designing Trade Show Booths

Any business that can take part in a trade show would be wise to do so, or, failing to actually craft and present their own trade show booths, should send a representative or two to look at what is being presented.  It’s the best way to do a lot of learning about your industry, and it’s at an event where most of the bigger names will be gathered under one roof, showing off what they’re doing and what they will be doing in the near future, all with the hope of generating buzz and future sales.  The whole thing is a great opportunity to learn and to network, and if you miss it, you are likely to regret it down the road.

Not only can you learn about the market as it currently exists at a trade show, but you can even discern patterns in the market and see where the market is likely to lead.  Are you looking at electronics?  Look at the movement toward mobility (as well as the continuing movement toward more and more powerful hardware, but let’s face it, that is almost a given these days.  I have a cell phone that is miles ahead of the power that my first personal computer ever had, and when I made said personal computer, it was one of the most powerful computers in a fairly tech savvy neighborhood), look at the movement toward new materials, most of all, find the patterns and find the curve, then get ahead of it!  These things you can do at a trade show.

Now, this isn’t to suggest that a trade show booth is a waste, but if you’re going to design and show a booth, you need to keep a few things in mind.  A few things like those listed below, for your reading pleasure.

1.  Crowd

trade show exhibit designThe first thing you need to do when you design a trade show booth is to think about the people who are going to be coming to see it.  Are you going to be showing your booth to a bunch of people who are part of the industry that you’re involved in, or are at least members of some industry that regularly interacts with said industry?  You can get away with some tech speak relevant to the industry, then.  Are you likely to encounter a lot of outsiders and people in the general public?  Probably want to keep it simple, stupid (an old acronym for making sure things work.  I highly recommend it).

2.  Display

Now that you understand who you will be pitching your product or products too, you can design your exhibit displays accordingly, making sure that they’re appropriate for the situation.  You also need to look at whatever it  is that you have to offer and to figure out the best way to present it to the people who are going to be coming to the show.  This may mean that you need to light it properly, or to show it in use, but you need to think of something that will capture the attention of the audience.

3.  Accessibility

Now that you’ve got your display figured out, you need to figure out the best way to allow the people to enjoy it and to make sure that as many people as possible can see it.  This is the reason that so many trade show ‘booths’ of the day seem to be very open and designed to allow people to walk through, less a ‘booth’ and more of an ‘area’.  The more people who get to see whatever it is you have to offer, the more sales you can generate.  You can’t sell to someone who doesn’t know that you exist.

4.  Security

Now, a lot of people don’t take this into account, but when you have a trade show booth and displays that are showcasing the newest thing in industry tech, some people are going to steal.  it is the way of the world, as heartbreaking as that may be.  You need to find a way to make sure that you don’t have your displays stolen.   In some cases, this is as simple as tethering displays to a table or a heavy weight with a piece of heavy gauge metal wire, in others something else may be called for.

The one thing you must always remember, though, is that the whole reason you’ve come to this event is to inform the people.  Be outgoing, be approachable, and let the customer know what you have and see what you have to show, and you will be all the better off for it.

4 Things To Think About When Designing Your Trade Show Displays

Trade shows are, for any business that is involved in them, an invaluable asset, and a fantastic way to get information out about your business and your product.  This is true whether the business showcasing their trade show displays are businesses that are titans in the industry, or if they’re a tiny business that has just begun to compete with the aforementioned titans.

Another great thing about trade shows is that they’re held in the same place pretty often, and that those places tend to be somewhere that you can have a pretty good time when you’re not at the trade show itself.  In fact, if you’re being paid by your business to attend the trade show, you’re going to find that going to a trade show can be a lot like a paid vacation, just in a location that you don’t really get to pick. For the most part, these locations are awesome anyway, so who cares?  A lot of trade shows are held in places like Hawaii, Florida, Oregon, Washington (state, not DC, DC is terrible), and California, meaning you’re going to be in locales that lend themselves quite readily to having a fun time when you’re not busy working.

That, of course, isn’t even including all the amazing things that you’ll be able to see at the actual trade show, being shown off in the trade show booth of every business.  You’ll be able to see the things that are coming out this year, and in some cases, you’ll even be able to see things that are going to be coming out in the next year or two after that.  Then, of course, there’s the opportunity to network, as well as the ability to discern the direction in which the industry you’re a part of is moving.

exhibit boothsIf you’re going to go to a trade show, then you’re going to want to have your own trade show display, and if you’re crafting one of those, you should probably keep the following four things in mind.

1.  Crowd

The first thing that you need to consider when you’re doing the work of designing your own trade show booth is the crowd you’re going to be interacting with.  Are you going to be interacting with a crowd made up of mostly professionals?  If so, a series of booth babes and flashing lights around your display may be somewhat out of place.  Are you going to be interacting with a crowd made up mostly of people who voluntarily came to your show?  If so, that may be the way to go.

2.  Display

Now that you know who you’re going to be encountering, you can do the work of making sure that your expo displays are designed in a way that they’re going to be effective in making sure that people come and see what you have to offer.  The more you know about the crowd you’re going to be encountering, the better you’re going to be able to target your booth to the people in said crowd.

3.  Accessibility

Now that you’ve figured out your display, the time has come to figure out how to do something about making sure as many people as possible are going to be able to see it.  Did you make something that is going to be shown on a TV?  Instead of having one TV on a table at about chest level, how about getting a bigger television and putting it on top of the booth you’ve designed, allowing everyone to see what you’re showcasing?  This is just one easy example. Your booth needs to look fitting, as well, including matching colors and themes to your product line or lines.

4. Security

You need to make sure that your displays are secure.  Now, this doesn’t mean you need to hire a private military company with submachine guns to watch your display or anything, just that you need to take a few common-sense steps in order to make sure that people don’t walk off with the things that you’ve brought to display.  Things like putting your display pieces away at the end of the day, or like making sure they’re hooked securely to your booth, things like that.  It’s not a hard concept, and most of it will only take a second for you to figure out.

Above all else, you need to make sure that you are prepared to discuss the products that you offer with the people who are coming in to your booth and your area to talk about what you have to offer.  The more people you interact with, the better off you’re going to be.

3 Considerations When Building Your Trade Show Booth

Showing up at a trade show, no matter how fun the trade show is going to be, still means that you need to be doing some work.  Yes, I know, I’ve been to shows before, and it can be immensely fun to spend that whole time going from booth to booth and seeing the newest things that are being offered in your trade, but you also need to be sure that you’re manning the booth and showing off what you’ve brought to show, and representing your business and your product appropriately.

You also need to make sure that you’re making your trade show booth as accessible as possibly can be.  You need to allow the people who are coming to the show to come in and utilize your booth to see whatever it is that you have to offer, no matter what that may be, and most importantly, you need to be allowing them the full experience of your product, as best as you can provide it in a mobile setting.  So, here’s just three things that you can do to make sure that you’re allowing them the best chance to see what you have to offer while making sure that you are also keeping your materials secure.  Here’s three considerations you should, well, consider.

1.  Preparing for the appropriate crowd

trade show displayWhen you have a business that is going to need to go to a trade show, you need to prepare your trade show displays according to who it is that you expect to run into.  Let me explain.

I once went to a NAMM show, which is basically a show where the music instrument companies (but mostly guitar companies) of the United States  are showing off the newest things that they have brought, or will be bringing, to the market.  They’re showing off guitars that you’ve never seen before, and because they’re showing it off to the people who are likely to buy them for personal use, not the industry, they’re sure to make the show flashy and quite bombastic.

On the other hand, there are countless trade shows throughout the year for vintage guitar sales and trades, and at these shows, you get quite a different experience.  Everything is out of reach, the guitars are all to be looked at, not really touched, and in general, you’re not going to get to touch one unless it looks like you might actually be making a purchase.

2.  Accessibility

When a building or business talks about accessibility, they can be talking about anything from ease of use to making sure that the building is open to the handicapped.  When it comes to a  tradeshow booth, however, we’re talking about the ability of people to actually touch and see whatever it is that you have to offer.  If you only have, for example, one tiny screen on which people can view the new video game that you have to offer, you’re going to be out of luck when it comes to making sure that as many people as possible see what it is you have to offer.  You need to design your booth to make it as accessible as possible to as many people as possible so that you get the word out as well as you can to as many people as you can about what you have to offer the world.

3.  Security

Something that no one seems to spend a lot of time thinking about is security at your booth at a trade show.  I don’t mean that you need to have a couple of gun-wielding ex-spec ops types hanging out at your booth or anything like that (although, if you’re at SHOT show, that might actually help you out), I just mean that you need to be mindful that people can, and in some cases, will, steal your materials.  People don’t seem, in general, to be aware of this, but corporate spying is an actual thing that happens fairly often, and getting an alpha build of a product stolen can be pretty disastrous.  Whatever you’re offering, you need to take some steps to make sure that you’re going to be able to make sure that whatever it is you brought to show off to the public or the industry comes back home with you, and not in someone’s pocket or their free tote bag.

Be mindful of what you’re doing when you design your trade show booty, and you’re going to do just fine.  Just remember, the entire goal is to let people know as much as possible about what you have to offer to the people, and if you do this, you’ll be alright.

Trade Show Displays To Grow Your Business

Trade shows are something that a lot of people never get to enjoy, and this is really a shame, because as an attendee, they can be a lot of fun (and a great way to kill some time while still getting paid for working).  The people who put on trade shows are well aware that trade shows are fun to attend, too; that’s why they have them at the kind of places they do.  Places that would, otherwise, be a reasonable place for a vacation or something similar.  A lot of trade shows are held in locations like New York City, Boston, Chicago, various parts of Texas, California, and pretty much anywhere in Hawaii (also, for some reason, Cancun, Mexico seems to remain a popular destination for trade shows, though I have no idea why).  This serves a two-fold purpose.  For the people who are going to the trade show, it makes it a more appealing trip, which means that they’re more likely to go and enjoy the experience and thus to come again the next year.  For those putting on the show, they’re more likely to attract more people,because  who doesn’t enjoy a tax-deductible work vacation where you get paid to socialize and look at things, and then to spend the night having a good time?  That’s pretty much everyone’s goal for a dream job, really.

trade show exhibitsTrade shows are either open or closed to the public, depending on the industry and the individual show.  The way that you need to set up your trade show displays, also, will be different based on what kind of show you’re attending.

For example, every year, guitar companies put on a guitar show called ‘NAMM’, and this is basically the year’s big trade show for guitars.  It’s open to everyone in the United States, so anyone can come, as long as they can afford the ticket and are willing to follow various rules and whatnot.  Imagine it. Tradeshow booths upon tradeshow booths filled with the newest things in guitars, the newest models of the greatest guitars in the world.  Gibson Les Pauls, Gretsch White and Black Falcons, Fender Telecasters (not Stratocasters.  Those things are terrible.  I had a cheap one as a kid, and it completely ruined Strats for me for life), all as far as the eye can see.

But it’s not just something that they’ve put up for you to see, but not touch; NAMM isn’t the kind of thing that you would run into at guitar center, where you can look, but not enjoy.  They have guitars placed up on racks so that you can play them, or amps everywhere that you can enjoy, or even things like new models of guitar tuners or new cables for getting the most sound out of your electric pickups (yeah, there’s not a lot of science proving that the cable makes a huge amount of difference, but whatever, people are going to sell what they’re going to sell), and literally every single thing that you see there, you can pick up and play on, at least until someone tells you to knock it off because they’ve heard stairway to heaven way too much today and just aren’t putting up with it anymore.  This is the kind of thing that burns into your mind, when you pick up a guitar and play it and it just sounds perfect and feels like butter in your hands.

On the other hand, if, say, you’re at a guitar show that is geared toward only the professionals, you’re not going to be seeing people allowing you to just pick things up and play them.  Used guitar shops have a lot of trade shows each year, where people are unloading things they can’t seem to sell where they are, and their trade show booths are very protective of the gear that they have to sell or trade.  You have to ask to touch something, and then the dealing begins.  There’s no flashy booths, no lovely amps, no booth babes, just a bunch of guitars in a well-lit room and a bunch of guys arguing over how much a belt scratch devalues a guitar that is twice as old as I am.  It’s all professionals, no one outside of the professional setting, and because of this, they’re going to be run in just such a way that professionals are able to effectively do what they need to, and the booths reflect that.

So, be prepared to fit into whatever crowd you’re going to for your trade show, and make sure you know what is being traded and sold.  Also, don’t buy a Stratocaster, because they’re awful.  No offense Fender, the Telecaster is infinitely better.

Event Design And Your Business

If you’re in a business, you are, eventually, going to have to go and see some sort of trade show, and this means looking at a lot of trade show displays.  Now, whether you’re going to be going to the trade show as a presenter, or you’re going to the trade show as a group that is just going to look, you will notice something about the show, and that is that the booths, they’re going to be different based not only on company, but on who the show is geared to.

expo displaysMaking sure that you utilize intelligent event design isn’t just good business, it’s just plain smart.  Not all events, not all trade shows, not all expos are created equally, and you need to be ready to attract business the way that is appropriate.  For example, in 2009, not only did I attend a scientific expo (they called it a symposium, but I remember an entire floor of a hotel in Boston that was just wall to wall trade show booths, with everything from books written on the scientific basis of use of force in certain scenarios, to places that were handing out teacher’s copies of their new criminology textbooks in the hopes that someone there was a teacher who would read the book and adopt it as their new course text, thus resulting in a few thousand dollars’ worth of sales.  These booths at this particular show weren’t flashy, but they did have a lot of space that was showing the content of the booth, not just showing the things they had for sale, but excerpts from such. This wasn’t just a good idea, it was a smart one; you had, in a room, a bunch of scientists, many of whom were shopping for scientific texts for their own research or just to expand their knowledge base.  This doesn’t require a lot of flashing lights, it simply requires a booth that looks a bit better than what you’ll find at a bake sale and nothing more.  This is appropriate if you’re doing a subdued event where you’re basically catering to scientists.

On the other hand, what about a more public event?  How about the SHOT show, the National Rifle Association’s annual event where they showcase all the new products in firearms and related industries that are going to be coming out for sale in the next fiscal year?  Well, to begin with, you’re going to need to make sure that, when you have a lot of firearms in an area, you have them safely tethered to your booth, and you’re going to absolutely need to ensure that your display weapons are all non-firing (easy to achieve, just remove firing pins and bolt carriers and you’re good to go).  That’s just intelligent event design, really, making sure that everyone is safe.  However, when you’re displaying a product, especially a product as dynamic and expensive as a series of firearms, you probably want your booth to look better than a booth at a gun show, and this means having good mounts for hanging rifles and handguns, maybe a few mock-ups or show pieces, things like that.  For example, Surefire lights have had, over the last few years, a bunch of their flash lights attached to the rail systems of ‘blue gun’ models, which are basically rubber training guns.  This allows the end-user, the customer, to get a feel for the weight added, and the dimensions it’ll add to the firearm, without having to spend money on the actual firearms or having to do anything to make sure that firearms on hand have to be worked on to be non-firing, which can be both time consuming and a hassle.

So, once you know what you need, you’re going to be better able to pander to the crowd that’s going to be showing up.  Why would you spend a lot of time and money developing something flashy for a bunch of people who are really, truly there for the content, not the awesome look of your booth?  Conversely, if you’re selling video games at the E3 conference and your booth is both sad and miniscule, you’re not going to see many people, and this can rob you of the opportunity to spread the word about upcoming products.  Building a booth can be a difficult thing, but if you know what you’re doing, or if you hire someone who knows what they’re doing to help you with design, you’re going to be getting your money’s worth and getting the support you need from the event.

Contact an Experiential Marketing Agency

Exposure is key for any business because once the industry knows who you are and what you can do for them, the business should come to you. There are various advertising and marketing strategies that are used to create this invaluable exposure in order to be successful, but only so many of them make sense for your industry and the kind of customers that you are trying to attract. The people who care about your message or located few and far between within massive swarms of people going about their daily lives trying to accomplish the things that they need to. Getting more of those people who could be concerned about your message into the same place at a trade show is often the best way to create the most efficient exposure for your company and your ideas. Creative event design may be your ticket to success, so don’t underestimate its power.

We live in a three-dimensional world but we deal with a lot of two-dimensional things. A trade show display can be simple and benign with a fold-up table covered by a table spread with your company logo and slogan on it that people can stand in front of like a booth at a carnival. Or, it can be exciting and open itself up to the trade shows attendees by being set up to provide an experience that they can literally walk into so they can use additional senses that will help them remember you better. Whenever possible, whatever attractions you bring in should be relevant to what you do as a company but even something as simple as a raffle for something valuable could increase the chances of people coming over to your booth and participating. Otherwise they may be just bystanders walking by without you ever being able to catch their eye.

trade show displays and an entire industry exists solely for this purpose. Trade shows are important places for companies from a variety of industries to get their message out to a super-focused group of consumers who attend. It is also the best place to see what you competition is up to and what people are thinking and saying about them. Information is important if you pay attention to it and know what to do with it and trade shows are where everyone with an informed opinion show up to show off what they have to offer, schmooze with prospective customers and have fun. Business is mainly about building relationships and trade shows are a great place to do that. Having an attractive and interesting exhibit as opposed to a booth is the best way to get people to come to you so you can begin to develop those valuable relationships.

You may be a creative person and have some great ideas that a professional trade show designer can run with. Your input will always be appreciated and could be the difference between you having a good display or a great one that is truly memorable. It is important to understand what your budget allows for in terms of the possibilities before you put too much time into thinking about the matter. This is one of the things that will be discussed when you contact a experiential marketing agency, amongst other things. You can always visit their webpage and see their portfolio to see what they are capable of and how well they are able to market themselves. Try to find an agency who has performed work in your specific industry for a company that you know, and see if you like the approach that they took and if you can see yourself with something similar.

When the competition is fierce, trade shows can be the only way to gain ground on your competitors and your advertising and marketing dollars may best be spent on making your presence known. It does not make much sense to thrust your message into obscurity with valuable marketing dollars by using ineffective techniques that don’t produce results, like print advertising and expensive radio or television spots. Trade shows can be expensive too with all of the travel expenses and the money that you are going to spend on a great display, but if you are going to do a job then you better do it right. Contacting a creative trade show display company could be the best decision you ever make, but you will never know until you make the decision to take a chance and see what it can do for you.


Design a Trade Show Booth that is Anything but Boring

Anything worth doing is worth doing right. Anyone who had a father who grew up after World War II has probably heard that saying more than they care to remember but because of the repetition, they indeed remember. That is basic technique that makes some marketing and advertising campaigns successful in fact. It of course is not the only way that a marketing company can make people remember them, but it in conjunction with other tactics it can aid in creating a memorable advertisement. Traditional forms of advertising are not near as effective as they once were though and there are several reasons for that.

Things in the marketing and advertising field have changed a great deal in the last couple of decades because of the advent of the internet and many companies have reallocated their marketing budgets to completely different kinds of advertising. Unlike the internet though, trade shows are not a new thing but the methods used to create exposure at them has evolved quite a bit in recent history. So, today it is not uncommon for companies to spend good money on creating a powerful presence at trade shows by hiring event design agencies to build them head-turning trade show exhibits.

Trade shows make a lot of sense for just about anyone in any industry from a marketing and advertising perspective, because it is a common gathering place for specific industries. Trade shows bring together many people and businesses with common interests and they pay for valuable floor space so they can attract the attention of the trade shows visitors in order to begin to earn their business. Like a peacock and other male birds strut their stuff and show off  their colorful feathers in order to get the attention of all the females, companies have intriguing trade show displays built so they can do the same thing with trade show visitors.

Some entire industries are considered boring from an advertising standpoint because what they do just isn’t all that interesting, but that doesn’t mean that the advertising strategy has to be just as boring. Think about how lame a heating, air-conditioning and ventilation systems trade show could be and then you will realize how creative a trade show booth designer needs to be in order to get people to take interest in one company over another who does the same thing. Their job is to create a welcoming environment with the space they have available to them by using materials and a design that the budget allows for. This can be relatively inexpensive or it can cost a pretty penny, it’s all about what the client wants.

There are simple things that a company should not forget about at a trade show no matter how much money they are spending on their display. They should have their most friendly and engaging company representatives attend the trade show so that they can have productive interactions with people who come over to the booth. They should consider providing bottled water, fresh coffee and perhaps some other beverages to their visitors in order to make them feel at home, and of course they should have business cards available. Creative input is always appreciated but most of the design details can be left up to the event designer.

It is especially important in standard industries to try to stand out and help people have fun. Connecting tangible objects to company slogans or related industry ideas that people can literally take away with them can produce a memorable experience. For example, having inexpensive paper weights that look like an ice-cube with a company logo on them for a business who’s slogan is something like “air conditioning that is as cold as ice” may be an effective take-away device. Maybe actually setting up a product demonstration where people can literally stand in front of an AC unit and see how cold the air is could make a difference.

There are of course things that make sense and things that do not, but being creative with common things in common industries can be a real difference-maker. A professional trade show exhibit is designed and constructed with structural integrity. One of the worst things that can happen to a trade show display is for it to crumble or sag and make a company look foolish. That, among many other reasons, is why any company who is looking to hire an event design company to represent their business at a trade show should go with one who has a reasonable amount of experience.