You know what a trade show is? Seriously, I would hope so, because otherwise how you ended up on this page and this post is a real mystery to me. But for those of you who may need to know a little bit about what I’m talking about, I would like to point out that trade shows are extremely important.
Basically, a trade show is something that a business will do to show off what it currently has to offer to the market. It is also showing off (the industry, that is) what they are going to be able to offer the market in the near future as well. So, for example, if I am running a company that makes firearms for the military, and this is a trade show open only to the industry and to the people who are buying from us (that would be militaries of allied nations, the US military, and maybe a few private military companies like Blackwater and a few police departments), I will be showing not only what I have to offer already that they can place an order for right now and have within the next month or two, but also information, mock-ups, and in some cases even prototypes of the things that I will be offering in the near future. As this is the case, you should absolutely believe that you are going to be basically advertising the things that you have to offer, and it is very much up to you and your trade show booth to sell the things that you have brought to the people who are around, the people who have come to see the show. And this is why it is so very important to invest in exhibit design.
Do you think that every single thing that you see on the shelves is the best product that was ever made to fit that particular need? Unlikely! No, the thing s that you are seeing, they are the ones that were most popular and best advertised, and as this is the case, it is about time that you look into what you can do to make sure you are advertising the best that you possibly can. As this is the case, you need to begin to make sure that you are going to be starting your advertising off right, and that means investing in the help of a trade show booth designer. Here are just three ways that they are going to be able to help you out a whole lot.
This is something that changes depending on what you sell and where you are selling it. For example, if you are selling something that is geared more toward scientists, or if you are at a scientific expo that has a sales component, you are going to want to have a much more subdued design. If you’re at something like an E3 (basically the kind of thing that is the biggest gaming expo in the United States), then you can absolutely get a trade show booth design that is a lot flashier and a lot more fun. This being the case, your design will be very important.
2. Making it accessible
When you have a trade show booth you have something that you are trying to show people. No matter what it is that you are showing off, you probably have something that you think is your ‘flagship’ item, and that is what you want people seeing. That would mean that you need to make sure people see it, and believe it or not, what you do with the space that you have on the trade show floor is going to impact how many people see it. If you set up the booth well, you’ll have a great way to interact, and if you fail to do so, you’ll find that you have a lot harder time bringing in enough people to see what you have to offer. Lines can kill your advertising.
3. Making it secure
Yeah, no one wants to think about this, but the fact is that at some shows, people take things. There are things it’s okay to take, like your free stuff, the ‘swag’ that shows up at all such shows, but for other people, you are going to find that you need to make sure that people aren’t walking off with the things that you’ve made to show off, things like prototypes. That can happen, believe me.
Above all, be sure that you put a lot of thought into what you are doing when you got to a trade show. Trust me, it can help you out a whole lot, and a good trade show will help you out with generating buzz and money.