Trade shows are, for any business that is involved in them, an invaluable asset, and a fantastic way to get information out about your business and your product. This is true whether the business showcasing their trade show displays are businesses that are titans in the industry, or if they’re a tiny business that has just begun to compete with the aforementioned titans.
Another great thing about trade shows is that they’re held in the same place pretty often, and that those places tend to be somewhere that you can have a pretty good time when you’re not at the trade show itself. In fact, if you’re being paid by your business to attend the trade show, you’re going to find that going to a trade show can be a lot like a paid vacation, just in a location that you don’t really get to pick. For the most part, these locations are awesome anyway, so who cares? A lot of trade shows are held in places like Hawaii, Florida, Oregon, Washington (state, not DC, DC is terrible), and California, meaning you’re going to be in locales that lend themselves quite readily to having a fun time when you’re not busy working.
That, of course, isn’t even including all the amazing things that you’ll be able to see at the actual trade show, being shown off in the trade show booth of every business. You’ll be able to see the things that are coming out this year, and in some cases, you’ll even be able to see things that are going to be coming out in the next year or two after that. Then, of course, there’s the opportunity to network, as well as the ability to discern the direction in which the industry you’re a part of is moving.
If you’re going to go to a trade show, then you’re going to want to have your own trade show display, and if you’re crafting one of those, you should probably keep the following four things in mind.
The first thing that you need to consider when you’re doing the work of designing your own trade show booth is the crowd you’re going to be interacting with. Are you going to be interacting with a crowd made up of mostly professionals? If so, a series of booth babes and flashing lights around your display may be somewhat out of place. Are you going to be interacting with a crowd made up mostly of people who voluntarily came to your show? If so, that may be the way to go.
Now that you know who you’re going to be encountering, you can do the work of making sure that your expo displays are designed in a way that they’re going to be effective in making sure that people come and see what you have to offer. The more you know about the crowd you’re going to be encountering, the better you’re going to be able to target your booth to the people in said crowd.
Now that you’ve figured out your display, the time has come to figure out how to do something about making sure as many people as possible are going to be able to see it. Did you make something that is going to be shown on a TV? Instead of having one TV on a table at about chest level, how about getting a bigger television and putting it on top of the booth you’ve designed, allowing everyone to see what you’re showcasing? This is just one easy example. Your booth needs to look fitting, as well, including matching colors and themes to your product line or lines.
You need to make sure that your displays are secure. Now, this doesn’t mean you need to hire a private military company with submachine guns to watch your display or anything, just that you need to take a few common-sense steps in order to make sure that people don’t walk off with the things that you’ve brought to display. Things like putting your display pieces away at the end of the day, or like making sure they’re hooked securely to your booth, things like that. It’s not a hard concept, and most of it will only take a second for you to figure out.
Above all else, you need to make sure that you are prepared to discuss the products that you offer with the people who are coming in to your booth and your area to talk about what you have to offer. The more people you interact with, the better off you’re going to be.