If you’re a small business owner, you know it can be tough at times to keep consistent customers and profits. As long as you’re offering great products and services and you have a decent market, you should stay afloat, but what you really need is a big boost. Imagine what it would be like to finally get ahead and have some breathing room. You might even be able to start thinking about growing as a company. If this is the kind of thing you’re looking for, you might want to start looking for an exhibit design company who can help you set up a great booth for a trade show.
I’m sure you’re familiar with trade shows and conventions. Typically they take place in a wide open space with lots of presenters, vendors, and participants milling around. Chances are, there’s a trade show or convention that’s relevant to your industry. Heck, there are even conventions for insurance sales! The best part about a trade show is that they’ll already have a built in target audience. For example, if you sell lawn & garden equipment, a “Home and Garden” convention (of which there are plenty) would be perfect for you. You may even that covers lawn & garden specifically, even better!
Trades shows are also often full of people expecting to see new products and services, so you won’t have to feel like you’re pitching to them the whole time. Your booth is going to be a focal point, not a disturbance or distraction. Unlike marketing or advertising, which sometimes interrupts, people are actually coming to a trade show to see what you’ve got to offer. Now all you’ve got to do is ensure you’ve got one of the best convention displays around.
Building a display booth that looks great and also has fantastic function isn’t as simple as it might seem. There are plenty of people who show up to a convention or trade show with nothing more than a fold out table, a few chairs, and a hastily put-together banner. You don’t want to be one of them. You’ll have much better luck if you design and build a booth that grabs people’s attention. And that’s where your experiential design agency comes in. They should be able to help you plan and produce something that inspires and draws a crowd.
Looks are important, but they aren’t the only thing that matters. Ideally you’re going to have lots of people in and around your trade show display, so you need to plan accordingly. It has to function well and be easier to maneuver in. If things become to congested and people can’t see the features they’re most interested in, they’ll abandon the whole thing. You want to make sure there’s plenty of space within your exhibit and that things are set up so that people aren’t getting in each other’s way.
Another area of concern when you’re at a convention is security. If you’re trying to demonstrate products it’s possible that you may have some prototypes or working examples along with you. It’s not all that uncommon for these types of things to walk away from trade shows. However, you merely need to take a few precautions to keep your exhibit safe. It might be a good idea to have a person in charge of security keeping an eye on things. Also, have your team supervise people as they explore your exhibit without being overbearing.
Be ready to answer questions while you’re at the show, too. If you’re drawing interest, people are going to have questions. No matter how well your exhibit display explain thing, it’s going to happen. You need to ensure that you and your team are ready to answer quickly, or find an answer if it’s a true stumper. Get the entire team you’re taking along with for a rehearsal and try a dry run with friends and family. This will help get everyone on the same page.
Finally, you’re going to need to make sure you keep people interested in your display booth. Again, if it’s just a table with some fliers, most people are going to walk by without even noticing. If you’ve got a flashy display that grabs attention but you don’t follow through with interactive things for people to do, you’ll still lose out. Make it sure, people want to be hands on so let them check out your products right then and there. You don’t just want to talk about your products to people, show them!
You should already be looking around for an agency to help you out with the next trade show in town. If you play your cards right, this can be a huge success for you.