Design a Trade Show Booth that is Anything but Boring

Anything worth doing is worth doing right. Anyone who had a father who grew up after World War II has probably heard that saying more than they care to remember but because of the repetition, they indeed remember. That is basic technique that makes some marketing and advertising campaigns successful in fact. It of course is not the only way that a marketing company can make people remember them, but it in conjunction with other tactics it can aid in creating a memorable advertisement. Traditional forms of advertising are not near as effective as they once were though and there are several reasons for that.

Things in the marketing and advertising field have changed a great deal in the last couple of decades because of the advent of the internet and many companies have reallocated their marketing budgets to completely different kinds of advertising. Unlike the internet though, trade shows are not a new thing but the methods used to create exposure at them has evolved quite a bit in recent history. So, today it is not uncommon for companies to spend good money on creating a powerful presence at trade shows by hiring event design agencies to build them head-turning trade show exhibits.

Trade shows make a lot of sense for just about anyone in any industry from a marketing and advertising perspective, because it is a common gathering place for specific industries. Trade shows bring together many people and businesses with common interests and they pay for valuable floor space so they can attract the attention of the trade shows visitors in order to begin to earn their business. Like a peacock and other male birds strut their stuff and show off  their colorful feathers in order to get the attention of all the females, companies have intriguing trade show displays built so they can do the same thing with trade show visitors.

Some entire industries are considered boring from an advertising standpoint because what they do just isn’t all that interesting, but that doesn’t mean that the advertising strategy has to be just as boring. Think about how lame a heating, air-conditioning and ventilation systems trade show could be and then you will realize how creative a trade show booth designer needs to be in order to get people to take interest in one company over another who does the same thing. Their job is to create a welcoming environment with the space they have available to them by using materials and a design that the budget allows for. This can be relatively inexpensive or it can cost a pretty penny, it’s all about what the client wants.

There are simple things that a company should not forget about at a trade show no matter how much money they are spending on their display. They should have their most friendly and engaging company representatives attend the trade show so that they can have productive interactions with people who come over to the booth. They should consider providing bottled water, fresh coffee and perhaps some other beverages to their visitors in order to make them feel at home, and of course they should have business cards available. Creative input is always appreciated but most of the design details can be left up to the event designer.

It is especially important in standard industries to try to stand out and help people have fun. Connecting tangible objects to company slogans or related industry ideas that people can literally take away with them can produce a memorable experience. For example, having inexpensive paper weights that look like an ice-cube with a company logo on them for a business who’s slogan is something like “air conditioning that is as cold as ice” may be an effective take-away device. Maybe actually setting up a product demonstration where people can literally stand in front of an AC unit and see how cold the air is could make a difference.

There are of course things that make sense and things that do not, but being creative with common things in common industries can be a real difference-maker. A professional trade show exhibit is designed and constructed with structural integrity. One of the worst things that can happen to a trade show display is for it to crumble or sag and make a company look foolish. That, among many other reasons, is why any company who is looking to hire an event design company to represent their business at a trade show should go with one who has a reasonable amount of experience.

 

 

Event Marketing Is The Key

Even companies who have been around for years need a shot in the arm every now and then in order to reach a larger audience. In a world that is moving so fast it may seem difficult to stay on top of all of the changes, especially when it comes to the quickly evolving advertising and marketing strategies, but that stuff should be left to the experts. One has to be in the direct informational flow of that business to understand the subtleties and nuances, and any company who requires their services needs to keep an eye on their own interests. Understanding how a company is properly represented on the internet may seem like it is easy to understand but understanding it and actually doing it are two different things. Plus, internet advertising is much more effective when an event marketing expert combines it with a steady stream of live events and presence at important industry trade shows.

Trade shows are not new, in fact they have been around for years but the displays and exhibits that professional designers are coming up with are getting more and more creative. Many established companies think that it is important to keep their foot on the advertising accelerator so their competition is not able to gain any ground on them. There are also those who are trying to create some momentum for themselves so they for different reasons want to create a powerful presence at a trade show and at specific live events. Having an exhibit designed and constructed by an experienced experiential marketing consultant or agency is a popular way to make sure that any company is represented at these events in style. Very elaborate exhibits are quite common at some of the most popular industry trade shows, but there are also very modest displays that can be quite effective as well.

A company’s industry and advertising budget has a lot to do with determining what their trade show display is going to look like and the amount of creative energy that is put into its design. The budget also factors into the trade show real estate they are able to purchase in order to get the most attention of the people who are in attendance. Often, the amount of money spent on the floor space at a trade show is relative to the amount of money that is spent on the trade show exhibit. The biggest companies sometimes find it necessary to spend the most money on trade show real estate and the design and construction of their exhibit because they believe that it only makes sense with the budget they have at their disposal. Very often though, smaller companies go all-in with their annual advertising budgets on a big industry trade show to get the exposure they need to grow.

Exhibit displays are often designed in some way that incorporates social media whether the visitors are somehow encouraged to ‘like’ a specific brand on a popular website or the event is filmed so videos and pictures can be posted online. Either way, live events and internet presence creates valuable exposure for just about any company who at any point in today’s day-in-age feel it necessary to spread the word. There are some very creative ways to advertise online that are extremely inexpensive or even completely free,. But, trade shows and live events are a different story because of the many costs associated with the travel expenses and fees that are required for a company to attend and have the space they need to represent themselves. Creative displays do not have to be designed to be used only once either. Some industries have multiple trade shows that a company wants to use their display at so it is designed for them to be able to build it and break it down easily.

Advertising and marketing is not the same as it once was and it never will be again. Creative ideas for trade show displays are going to continue to get more exciting and elaborate as technology gets better and the competition continually grows more fierce. The internet is going to keep on moving along as marketing companies of all kinds keep on finding new and effective ways to help their clients be successful. Any business who wants to grow or even sustain in today’s business climate would be smart to find a reliable, innovative and creative advertising partner who understands the ins and outs of the ever-changing advertising world so they have one less thing to worry themselves with as time goes on.