Trade shows are important events in pretty much any industry, and if you, and your business, aren’t represented in them, showing up with your own trade show booth and your own trade show displays, you’re really missing out on a lot. To say nothing of all the money that you are missing out on, you are missing out on a lot of fun. Again, if you haven’t gone to a trade show, you probably aren’t going to be aware of this, but the trade shows that you can go to, they tend to be in the kind of places where you are going to want to vacation under normal circumstances. For a lot of people, this means that, during the day, you’re going to be working hard and showing off your various trade show displays, but at night, you’re going to be handing out with people in your industry, networking, and getting drinks in cities like New York City, Boston, Chicago, and states like Florida, Hawaii, and California (in other words, all the happenin’ cities where there is plenty to do at night).
Of course, don’t let the fun and drinks distract you from the fact that you can do a lot of business at a trade show. I mean, there are going to be people from the industry there, even at the ones that are industry only (or, rather, especially at the industry only events), but there will also be people from outside the industry, the people who are looking to order whatever it is that you have to offer, things like that. Going to a trade show with a decent trade show booth means that, even in a sea of competing trade show booths you are going to be able to bring in more business and to make sure that people are going to want to interact with you on a professional level, even if they aren’t making purchases right when they see what you have to offer ( a lot of business is done not right away, but on a delayed basis, which means that you might not see a huge growth in sales right away, but that doesn’t mean that it was a waste of time). If you would like to be sure to take advantage of the situation, and the chance to profit, you should consider doing so by making your own trade show booth, where you can offer people the following.
The first thing that you need to offer, and the biggest one, really, is the actual trade show display. I mean, this is what people have come to your booth to see, a display of whatever it is that you have to offer the industry. However, when designing your display, you need to make sure that you have the crowd in mind. You should also remember that, when it comes to making a good first impression, you are going to want to make sure that you have something interactive, something that they can experience.
Now, the experience, and your booth, the trade show exhibit display, those are to grab the attention of the crowd, but once you have it, you need to inform them, and you do that with literature. Pamphlets, brochures, things like that, those are going to be the kind of thing that you can rely on to make sure that people remember what it is that they saw. Also, let’s face it, there isn’t a lot of likelihood that people are just going to remember specifics and specs of your product over the long term, so a pamphlet or something similar is a great way to keep people informed.
SWAG doesn’t mean swag like the kids are using it today, but rather ‘stuff’ we all get. It’s the free crap, for lack of a better word, that people are going to be giving away throughout the trade show. There are going to be tons of different items, but the thing that they have in common, beside the fact that they’re all free, is that they are all branded with either a corporate logo, a business logo, or a product line logo (for example, Fanta isn’t a company, but it is a product line). Giving out stuff with your logo on it is a great way to make sure that you will be able to remind people who you are (and maybe what you have to offer).
This being the case, you should be sure you have all these things when you go to a trade show. Doing so will increase the likelihood that you get a sale out of the whole thing.